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Here are the fast food winners and losers for breakfast

Rex Rose
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Here are the fast food winners and losers for breakfast
Because a lot of people have stayed home for them Breakfast And the morning coffee, Taco Bell, Starbucks and Tim Hortons have endured. However, over time, there have been signs of a return, mainly to McDonald’s and Wendy’s.

Here is the latest string of income closes based on who has won and who is losing at breakfast:

McDonald’s (MCD) There was an increase in sales at stores that were open for at least one year in September and October for all days, including morning. Even before the epidemic, it has reversed after a few months of reduced breakfast.

Although it didn’t start anything new in the morning during the third quarter, the recovery was boosted by strong sales throughout the day. Added celebrity meals and new chicken lump flavors by McDonald’s, which helped boost U.S. sales at stores by 6.6% in at least one year.

Looking ahead, McDonald’s is focusing more on its McCaf line With new pastries “More intensely developing, faster, fresher coffee is selling more,” said a recent meeting of investors. However, plans to bring back the All-Day Breakfast were not announced.

Winner: Wendy’s

Breakfast is still in full swing for Wendy’s. Meals, which began a few days before the epidemic hit the United States, accounted for 7% of sales in the third quarter. Although it has dropped slightly since the last quarter, it is Wendy’s success story.

Meals provide a “sales and profit level that we didn’t have before,” CEO Todd Penegore commented on the November 4 earnings call. “We’re also seeing that our customer satisfaction figures are our highest on the breakfast day part, because customers love our .fur.”

Significantly, critics are concerned that starting breakfast will easily affect its lunch and dinner sales. “Messaging about the quality food we provide at breakfast to support our rest of the day’s business,” Penegore said.

Wendy’s (WEN) Said he continues to grow snacks with more advertising and bions.

Loser: Starbucks

No chain has been further disrupted by a sudden change in morning routines Starbucks (SBUX). U.S. sales in stores have fallen 9% in the past quarter to at least one year. That improved in September, when sales at stores dropped just 4% for at least a year due to the return of Pumpkin Spice Lettuce.
However, the chain is optimistic for a recovery next year when it expects sales in stores for at least a year. Jump between 17% and 22%. Suburban and drive-through locations are recovering faster than city locations.

Loser: Taco Bell

Breakfast sales, which historically accounted for 6% of sales at Taco Bell, fell to 4% in the third quarter. This is his U.S. A significant portion of the restaurant has resulted in it stopping selling during the epidemic.

Yama! Brand (Yama) CEO David Gibbs said in an October 30 employment call call that he is “committed to breakfast in the long run and expects to return with all stores over time.”

However, quarterly sales at stores have increased by.% In at least one year.

Losers: Tim Hortons and Burger King

Both chains, which are owned Restaurant Brands International (QSR), Was a disappointing third quarter. In Burger King, U.S. sales at stores fell 8% in at least one year, due in part to its breakfast offerings.

“The breakdown of the epidemic in the morning routine and mobility has contributed to our softening performance in the morning part,” said CEO Jose Seal. He added there are “clear areas for improvement in our breakfast offerings” and that it will begin in early 2021.

Tim Hortons, better known for his snacks and coffee, also had a rough quarter. Its sales in Canada are down 14%, where it is located and has about 5,000 restaurants.

“The spread of Covid-1 and home stay orders has had a significant impact on regular morning-based regular visits, which is a very important part of our business in Canada, which has given us low rates of visits,” CL said.

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