The B499 – or Prime bike is Amazon’s first ever connected fitness product, compared to about 1,500. Peloton’s flagship bike. Amazon’s bike is similar to the Piloton, but it doesn’t have a screen to stream workouts.
Amazon didn’t make bikes – it partnered with fitness startup Achelon to build a less expensive version of its existing bike. Prices range from $ 1,000 to $ 2,000, depending on the features of the bike’s non-prime-branded models.
Prime Bike works with an app that streams fitness and cycling classes for a monthly fee. 30-day free trial prime bike buyers. (Prime Bike users will need an iPad or laptop nearby to use the app for its bicycle classes.)
Amazon also sells other equally expensive (or cheaper) stationery bikes. But it is noteworthy that it is using Prime branding and is signaling that the boom seeks to make its place in the then-home fitness category. Amazon sells weights and other gear under its AmazonBasics line.
For Peloton, the epidemic has been profitable. It was reported recently 172% increase in sales And its value Bike by 15% And introduced a new version. The new treadmill is also on its way. Peloton (Petion) Shares fell as much as 4% after Amazon announced its new bike, but the stock has since improved.
Other workout companies have also risen during the epidemic. Tonal, a startup sometimes referred to as the home strength training pilot, Recently collected 110 million In new funds and Apple (AAPL) Announced last week A subscription service called Fitness +, which is compatible with the metrics tracked by Apple Plus.
In june, Lulemon (Lulu) It will be announced Buy Startup MirrorIs, which sells an immersion mirror through which clients can participate in fitness classes and individual training sessions. The deal was valued at 500 500 million.
All of this is happening while the physical gym is struggling. Town Sports, this Owner of a number of well-known gyms, And Flyville Sports The two went bankrupt last week, blaming the epidemic. Gold Gym and 24-hour fitness Both went bankrupt earlier this year.
“This bike is not an Amazon product or related to Amazon Prime. Echelon does not have a formal partnership with Amazon. We are working with Echelon to clarify this in its communications, stop the sale of the product, and change the product branding.”