Bourse Express – Cardu celebrates redesign and unfurls the flag

Bourse Express - Cardu celebrates redesign and unfurls the flag

LONDON, February 6 /PRNewswire/ — Johnnie Walker’s home on Speyside opens ahead of the launch of Johnnie Walker Princes Street in Edinburgh, as part of a £185 million investment by Diageo.

Today Diageo announced that the Cardhoo Distillery in Speyside has been redesigned, continuing its commitment to whiskey tourism in Scotland. All roads now lead to the Johnnie Walker Princess Street Whiskey Experience in Edinburgh, which opens this summer and will be a central attraction in the company’s visionary efforts to drive whiskey tourism in Scotland.

Part of the Cardhoo founding family and the distinctive flag of Helen Cumming, one of whiskey’s best-known pioneers – used in the 1800s to warn illegal distillers of impending tax collectors, now proudly flies again at the distillery .

It’s the latest destination on the Johnnie Walker Distilleries Tour: Glenkinchy and Highland Clinelish Distillery in the Lowlands also opened its doors to the public after being converted into world-class tourist destinations.

The new visitor experience celebrates 200 years of history and the legacy of the distillery as a central part of Johnnie Walker’s history. It was sold by the Cummings family to Johnnie Walker & Sons in 1893 and became an integral part of Johnnie Walker’s success story in the decades that followed. The ultra-modern facility includes a redesigned experience that allows for immersion in history: a projection room, a whiskey tasting kitchen and an entirely new whiskey adventure tours are part of it.

Diageo Chief Marketing Officer Christina DiZandino said:
“We are delighted to raise the flag in Cardu, as our distillery pioneer Helen Cumming did two centuries ago to mark the opening of the new visitor experience. Helen raised her flag to warn her neighbors, however today We fly the flag as a symbol of confidence and ambition for the future of Scottish whiskey and tourism in Speyside and across Scotland.”

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“Cardu is a special whiskey, an exclusive distillery with a special history and heritage, and through our investments, it creates an exciting and engaging experience in store for visitors to come and visit for local holidaymakers from across the UK as well as the world. Attracts tourists from all over the world. The fun of the world is when the borders reopen.”

Cardu is the third of Johnnie Walker’s “Four Corners” distillery experiences, being reimagined as part of the Diageo’s Scotch Whiskey Project. Single malt distilleries each represent one of the four Scottish whiskey regions that contribute to the world’s number one Scotch whisky. Following the launch of Johnnie Walker’s Princess Street this summer, Kaol Ila Distillery on Islay will reopen in 2022 after a redesign, completing the Four Corners story. Recently, the famous “Ghost” distillery in Brora was revived after 38 years. It again produces whiskey after Diageo’s investment.

Evan Andrew, President of Global Supply Chain and Procurement
“Cardu Scotch is the latest step in our £185 million investment strategy to transform whiskey tourism and create a truly world-class visitor experience at our distillery and Johnnie Walker Princes Street when it opens later this summer.”

“Everyone involved in this project is incredibly proud of our new visitor attraction and their contribution to the economy in Scotland. This is not just an investment in Scottish whiskey tourism, but an investment in the future development of Scottish whiskey. We are here And whiskeys anywhere in the world appeal to a new generation of consumers.”

Cardu invites its visitors to discover Cardu’s incredible story in the brand new Story Room. Whiskey’s origins are recreated with captivating animations by Scottish production studio Eyeballs. A film tells the story of the distillery’s early days and tells how the story of Helen Cumming, who waved the now famous red flag to warn her fellow distillers to approach tax collectors, became one of the most iconic stories in whiskey history. Became.

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As part of a selection of updated interactive tours and experiences, guests will also have the opportunity to explore the distillation and maturation process of Cardu’s signature whiskey, which uses horticultural crops and freshly cut grass and a play in the new or delicious highballs. Will be pleased with the notes. Enjoy the modern tasting kitchen of the house.

In accordance with the latest safety guidelines, Cardhoo Distillery will initially welcome British visitors. International tourists can re-enter as soon as the Scottish Government considers freedom of movement safe.

Diageo has teamed up with Euan’s Guide, a Scottish charity committed to improving the accessibility of all visitor attractions to make the brand’s home more accessible to visitors. As part of the redesign, Diageo has also introduced new sustainability measures and implemented its ambitious action plan, “Society 2030: Spirit of Progress. This includes reducing light pollution, water conservation with systems for landscaping.” Saving measures and a new conservation program for the establishment of sites and protection of local pollinators and wildlife biodiversity.

The Lowland and Highland homes of Johnnie Walker, Glenkinchy and Cleanlish recently received Scotland’s most prestigious Green Tourism Gold award and Cardhoo will open as a Green Tourism Gold accredited site. Green Tourism’s certification program provides a framework for sustainability in tourism and recognizes the commitment of companies that are actively working to become more sustainable. The award recognizes every distillery’s full range of green operating characteristics – from disposal to landfill, through the sustainability of the distillation process to high standards in terms of water efficiency and management.

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For more information and to book a tour at Cardu Distillery, please visit

Full details on the distilleries and the new development on Johnnie Walker Princes Street can be found in this downloadable press pack.

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