(By Lorenzo Di Nubila) – Peter Verdi Group Has a four-year agreement with Scottish Rugby To be a leading partner in the governing body of the Scottish national rugby team.
Earlier this summer, the partnership would see the car dealer become the new sponsor of the Scottish men’s national team’s jersey. The financial statement, however, has not yet been disclosed.
There will also be the Peter Verdi group Back-of-shirt sponsor The company that the Scottish team sees as part of a broader agreement also becomes the automotive partner of Edinburgh Rugby.
Prior to this new sponsorship, Peter Verdi was the automotive partner of Group Scottish Rugby from 2014 to 2017.
The announcement suggests that Peter Verdi replaces telecom giant BT as the main sponsor of the Scottish national team.
However, BT will continue as the organization’s primary partner through a three-year deal that sees the company retain the naming rights for Murrayfield Stadium. BT has also won sponsorship of the Scottish seven-man team for the 2021/2022 season. In addition, the logo will remain on the jersey and will also be present on the back of the Scottish women’s team jersey.
Peter Verdi, Eddie Dale Peter Verdi Group He has declared: “We have long been huge supporters of Scottish rugby, both commercially and as fans and I believe we share the same values. We have built our business on passion, ambition, courage and we see it through brilliant athletes who wear blue jerseys every time. We are incredibly proud that our brand will be recognized by our national team. From a commercial point of view, of course, this is a great opportunity to promote our brands in the UK and around the world; The recent game between Scotland and England was viewed by over eight million people“.
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