Nothing official, let alone immediate results. But Six Nations rugby looks to be a more solid and concrete prospect this time around than the individual voices raised from time to time against Italy’s halt.
In the United Kingdom and South Africa there is a news spurt from many media that is difficult to classify as outright “fake”: the South African federation has agreed to its national team’s new three-year participation in the Southern Hemisphere Championships. is of. 2025 to 2024) but aims to enter the Six Nations starting with the 2025 edition. And the sacrificed team, as part of an operation that would open the doors of the event to non-Europeans for the first time, be Italy, as d’Also, was easy to imagine.
Moving in this direction would be above all private equity funds CVC, which was awarded 14.5% of Six Nations Limited, the company that manages Six Nations, which spent over 350 million euros. A powerhouse in the field of sports investment, having recently acquired 10% of the Spanish Football League among other things.
CVC’s goal will be to maximize the profits of the most popular rugby tournament in existence by bringing in a world champion team, which will likely mean greater contributions from sponsors, more television viewership with increased TV revenues, greater popularity globally.
Naturally the Azzurri’s more-than-disappointing results at the Six Nations (33 losses in a row, Scotland’s last win in 2015) have considerable weight: from this point of view, Italy could not keep the reasons at the side of the table for their own stay. And exiting it would take a terrible economic blow. Suffice it to say that the FIR’s 2019 financial statement (the last in the pre-Covid era) showed a turnover of EUR 46.5 million, of which around 20 came directly from participation in the Six Nations. Which then became a driving force for other income starting from sponsoring the national team.
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