The UK’s “hidden trade”

by Vanessa arnal | Posted on 01/25/2021 at 6:51 PM | Updated on 01/26/2021 at 09:27

If the French government would soon ban artisan masks deemed ineffective, the United Kingdom is seeing this business grow ever more widely.

French Health Minister Olivier Veran announced it last Thursday. Home-made masks will not be effective against new variants of the Kovid-19. A decree banning the wearing of these masks should be published within a few days. The decision was strongly criticized by the World Health Organization and the Academy of Medicine in France, which defends the effectiveness of clothes masks. A question then arises: will the United Kingdom follow the French government?

Last April, British scientists encouraged the population to wear homemade masks. At a time when surgical masks were not available to everyone, homemade products became popular. In 2020, the handmade mask not only captured the hearts of many Britons, but has also become a real business in itself. Over the past year, many mask-making companies have sprung up. Others have decided to extend their already existing productions to anti-Kovid accessory.

Privatization and Environmental Responsibility

Ground or flower. Cotton or Velvet. Everyone has the opportunity to customize their mask. A different color for each day of the week. Warm tone for pleasant days, cool tone for rainy days. The possibility of matching the facade of any single organization of the day has become the dominant marketing rationale for brands that have launched their own production of accessory. For those whose stitching is far from being their strong point, no panic. More and more companies are offering their range of masks. There is something for every taste.

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In addition to making one-of-a-kind pieces, clothes masks are economical and ecological. The exact opposite of surgical masks that all look the same and end up in the trash after a few hours. A packet of 50 surgical masks will give you back a few dozen pounds compared to about 15 pounds for a cloth mask and will last for about a month. The calculation is done quickly. The handmade mask also wins points from an ecological point of view. Often recycled, around the neck of a turtle, your fabric mask will certainly not end up under an ocean. This is why companies have seen it as a real selling point.

A business 2.0

In an era that promotes Do it yourselfHomemade masks can only be all the rage. Thousands of tutorials for masking your own clothes are available on social networks. The media has come to publish articles on “50 Best Masks Still in Stock”, or “Where to buy your masks to be stylish?” “. And even after an epidemic of several months, the madness of the mask does not fade.

Many Britons also tried to back down. This is the case of a former Scottish homemaker who founded the brand Screen and shield Which is today one of the UK’s leading mask suppliers. Textile companies have made the manufacture of masks their main activity. Is a matter of Badge design Which produced about 5,000 masks per week last May. To attract more customers, these Businesses Do not hesitate to play a donation card. You’ll often see: “1 mask bought = £ 1 donated to the NHS”. Real interest in the health sector or just a marketing stunt? A question that currently remains unanswered, but which benefits both parties.

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