Tourist Italy got a makeover: new brand identity signed by ANITA

Tourist Italy got a makeover: new brand identity signed by ANITA

Tourist Italy gets a makeover. Enit’s restyling activity continues, which has renewed all corporate B2c, mice and luxury communications. It started with the logo and then intertwined all of the company’s tools and soon the new image will be on the website of the National Tourism Agency as well.

Also great success for the #Liveitalian worldwide campaign promoted by Enit-Agenzia Nazionale del Turismo: Italy has come up with a dedicated campaign in cult and highly frequented places.

The Italian summer has exceptional testimonials including Roberto Bolle, Bebe Vio, Stefano Boeri and Renzo Rosso, ambassadors for the LiveItalian campaign at Frankfurt am Main airport, in central London and on maxi digital screens in Times Square in New York. Thanks to the large-scale tourist promotional activity aimed at many countries of the world, Enit aims to reach a large international public. The focus of the project on the most representative faces of Italian beauty and skill. In addition, on the official website, in addition to all new materials, stories and articles on Belpez, will be published gradually from the end of June by the heroes of the campaign.

«This is an important moment for Italy. These actions and initiatives are aimed at strengthening the visibility and positioning of Italian destinations in a global landscape that sees positive prospects for recovery, in the wide-ranging path that began together over these long years and is now known to refine. extended by additional methods and standards. Work.. Excellence and emotion in one shot that gives a taste of Italy. We aim to reinvent the entire tourism supply chain in a participatory approach that will continue to drive value and credibility to the Italy brand » announces Roberta Garibaldi, CEO of Enit.

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Detail below all places:



am the main airport in frankfurt

Planned promotional activities:

Digital deluxe network, 73 monitors scattered throughout the airport (Terminal 1 and Terminal 2, Schengen and non-Schengen departures)

Digital reception network, 164 monitors on baggage drop carousel (Terminal 1 and Terminal 2, Schengen and non-Schengen arrivals)

Kingsize Lightbox (at terminal 1 Schengen and non-Schengen parking lots/car rental and shopping avenues)

Kingsize Lightbox (Terminal 1 non Schengen directly in front of Goethe Bar)

Wall Panel (Terminal 2 Pier de Non Schengen)

Wall Panel (Terminal 2 Pier E Non Schengen)


OOH campaign on digital billboards in central London

At Chromation – 6 Mega Digital Screen in Kensington on the way to Heathrow Airport.

On Fulham Broadway – 1 screen in front of the Chelsea FC Stadium entrance.

At King’s Cross – 1 screen at King’s Cross (trains from Scotland and the North) and St. Pancras (international trains from France, Belgium and Holland) stations.

– Billboat is also operating in Stockholm, a very spectacular and dynamic location, close to the river that crosses the city.

– A digital billboard on an ad-hoc boat (“Billboat”) from 4 July to 30 July, on a predetermined route sailing around the islands of central Stockholm, 9 hours a day, 6 days a week

New York – Times Square

Broadway Digital Crown and taxi ad campaign at Maxi Digital Screen in Times Square, NYC + Taxi Tops + Uber/Lyft


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