United Rugby Championship picks JAY-Z’s ROC Nation to reach new fans

The collaboration aims to help the tournament, formerly known as Pro14, reach new audiences through targeted initiatives and creative activism. Roc Nation will also help develop an advisory group for URC players, which will give athletes the opportunity to speak up. Sports promotion and marketing.

The partnership was announced last month that would become Pro14 URC, with four South African clubs joining teams from Ireland, Italy, Scotland and Wales.

The agreement also deepens Rock Nation’s relationship with rugby union based on existing partnerships with South Africa captain Siya Kolisi and England’s Maro Etoje. Michael Yourmark, Co-Managing Director of Rock Nation Unified, said: At our subject matter experts, we are confident that the United Rugby Championship will continue to attract some of the biggest names in world rugby with their collaborative approach to player management and will redefine entertainment on and off the pitch.

In addition to rugby, Rock Nation is also involved in other sports such as football, where it works with Italian clubs such as AC Milan and Leeds United, a team belonging to the English Premier League, as well as top players such as Romelu Lukaku. . Kevin De Bruyne…