More and more fashionable in the 80s, but what happened to the most popular brands in Italy in that decade?

More and more fashionable in the 80s, but what happened to the most popular brands in Italy in that decade?

let’s talk about years and brands, which, of course, not everyone has lived and worn, First and foremost millennials and Gen Zs, however, thanks to music, TV, social media, and fashion, can taste the brands they were looking for at the time. Something new to add to a wardrobe, as long as it can be found on eBay, vintage or secondhand sites.

The fate of brands popular among young people at that time was different: If some like Moncler and Vans are very popular and still famous today, and others like Champion, Alessi, Fila have been relaunched over the years, then what Energy, El Charo, Americanino and others? If some no longer exist, others, and not everyone knows it, are still active, perhaps incorporated by larger companies. In fact, they are called sleeping brandAnd keep quiet waiting to be relaunched at the right time.

On their side, in fact, they represent a gold mine: why Build a brand that manages to stand out And leaving your mark may seem easy but it is very difficult. So, even when companies fail, some brands still survive. Waiting for a trendsetter to relaunch them in the world.

A group of kids in the 80s. ipa photo

photo / ipa-agency.net

What’s still left of the life of these ’80s Italian fashions? Run to the gallery to find out where you’ll find 15 ubiquitous brands in the wardrobe of someone who was an Italian teen in the eighties. For those who were there, an insured AmarCard, and for those who did not have a repackage of what was lost, but who can still recover without any problems.

, Other stories from Vanity Fair Which may interest you:

– Joan Collins, style icon (even before the ’80s!)
– La dolce vita, casual on the beach with all the style of the 60s
— Back to basics: The fig leaf bra is the trend we need(?)

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