Cologne (SID) – eljko Karjica, the managing director of the new European League of Football (ELF), has denied allegations of an allegedly unrealistic marketing attack. “There are football teams behind this. What exactly is this supposed to be a marketing gag?”, Karajika told online portal Spox.
“We sold 25 percent of the tickets for the Hamburg Sea Devils opening game within 24 hours. We booked the Merkur-Spiel-Arena in Düsseldorf for the final, and we have cooperated with NADA,” says Karajika: “I Don’t know what a marketing gimmick must be about this.”
The former managing director of Sport1 and ProSiebenSat.1 has clear ideas. The ELF wants to “make the sport more and more professional”. The football boom in Germany is going to help. Karjika said, “If you look at the bare numbers, football has certainly caught up with leagues like basketball or ice hockey in Germany through their interest in the NFL. And if you look at the TV ratings, it goes beyond that.” can leave.”
The first season will begin on Saturday with eight teams, six of whom will be from Germany. According to Karajika, this should only be the beginning: “In the final expansion phase, we will envision 24 teams from at least ten European countries.”
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