• Well-known artists and designers such as Simon Husslein and Niklaus Hodl contributed to the creation of watches
• The first 100 watches in the collection were sold out in seven minutes
World’s oldest watch store launches NFT collection
The family business Bayer Chronometry is a long-established watch store that has been selling watches for over 262 years. When Swiss bankers are in need of a new watch, the Bahnhofstrasse shop is one of the first addresses. But the traditional company isn’t afraid to break new ground and recently launched its own NFT watch collection in collaboration with FTSY8 Fictional Studio, a brand from digital creative agency SiR MaRY. René says, “Just because we invented the watch business, it doesn’t mean we depend on our own fame. Since 1760, we have been looking for ways to combine tradition and vision. NFT Watch Collection With this, we have succeeded once again.” Bayer, CEO and owner of Bayer Chronometry AG, according to the publication BTC-echo. The collection is called the “Bayer x FTSY8 Time Warp Collection” and includes futuristic watches. Designers come from a variety of fields and are said to have consciously reinterpreted the look of classic watches and pushed the physical boundaries of the watchmaker. Inspired by the world of gaming and fashion. Among the designers are celebrities such as Simon Husslin, professor of interior architecture at the Geneva School of Art and Design, who has designed watches for brands such as Braun, Nomos Glaschutte and Ventura, according to finenews.ch. Entrepreneur Nicklaus Hodel, better known as the “Shoe Guy”, who has already developed shoes and sneakers for fashion houses Louis Vuitton, Givenchy or Maison Margiela, is said to have designed the watches Is.
NFT watches sold out in seven minutes
The NFT drop proved to be an absolute success for Bayer Chronometry. The first 100 watches are said to have sold out after just seven minutes. Selling NFTs has been made extra easy for the customers. According to the HARTWARE.net website, the purpose of the collection was not just to appeal to people with an affinity for crypto. Even technically less experienced watch lovers and interested parties should be given the opportunity to buy NFTs. For this purpose, previously, the limited edition was allowed to “mining through the MetaMask wallet and paying with Ethereum”. Credit Card could be bought. Apparently this approach paid off. According to HARTWARE.net, due to its success and particularly high demand, the watch business made it to the World Economic Forum in Davos. As the digital pioneers of Swiss watchmaking, Bayer Chronometry and FTSY8 presented their project there, according to the website.
Nicolas Flohr / Editor finanzen.net
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