Twitter before the end? Elon Musk is cracking down on top advertisers

 Twitter before the end?  Elon Musk is cracking down on top advertisers

Recently, Volkswagen recommended its brand subsidiaries such as Audi, Porsche, Skoda and Seat to “pause their payment activities on the platform until further notice”.

The American pharmaceutical company Gilead Sciences has also joined the advertising boycott. The German Allianz also no longer wants to use the social network Twitter “for advertising activities for the time being”.

target apple

Musk meanwhile has been taking aim at iPhone company Apple and gleefully tweeted on Monday. First, the tech billionaire asked whether Apple hates free speech in the US – after the company stopped advertising on Twitter largely.

He then claimed that Apple had threatened to remove the Twitter app from the App Store without giving any reason. Apple initially did not respond to Musk’s tweet.

Musk is a fork in the side of the 15 to 30 percent levy payable to app platforms for subscription revenue generated within the app. He announced that Twitter would focus more on subscription revenue rather than advertising.

“Severe” drop in sales

Musk recently acknowledged that Twitter has suffered a “precipitous” decline in revenue since taking over, commanding more than $44 billion.

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