This week, Apple gave its customers an idea of what could be next, and could help change the way people interact with their screens and environments forever.
Hi, hum, right? Virtual reality has been a promise for years, but its audience is primarily a niche group of gaming nerds. And traditional consumers aren’t exactly looking for their wallets, so they can wear an expensive headset to watch a relatively limited amount of content.
AR games are becoming increasingly popular. Pokémon Go has been a sensation for a while: look at the world through your phone to pick up Pokemon characters that may be lurking behind a sign in your neighborhood.
Technology has a way to go, but the promise is interesting: with virtual reality you can feel physically present in the game or in the film, interacting with the “world” that surrounds you. With AR, interact with actual world around you with improvements that could show you directions and notifications without constantly scanning your phone.
Apple doesn’t want to be surprised if and when traditional consumers finally adopt virtual reality and its less closed cousin, augmented reality. And if Apple embraces technology, which has been rumored for a long time, it could be the company that finally manages to break through.
If any company will help popularize funky-futuristic technology, it’s Apple. It has a way of bringing strange technologies to the fore. Apple’s magic isn’t as simple as slapping an Apple logo on pre-existing technology and making it look “normal”. But it’s close.
Virtual reality seems far away in the future, but Apple knows that we won’t be carrying around and watching phone screens for the rest of the time. Whether it’s a pair of glasses or contact lenses or some other technology that replaces the iPhone, it’s coming.
Apple blew up its Mac business when it developed iPhone and iPad. Apple also wants to blow those companies up … before someone else hits him hard.
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