Uncle Ben has a new name: Ben’s origin

Economy

Uncle Ben has a new name: Ben’s origin

Rex Rose

September 23, 2020

Revamped Ben’s products, which have the same blue font and orange packaging, will hit the shelves in 2021.

The transition from Uncle Ben to Ben’s origins comes amid a widespread movement about racial equality and its sharp criticism. Brands with roots are rooted in ethnic rehearsals. In June, food companies that Make Uncle Ben, Aunt Jemima, Wheat Cream and Mrs. Butterworth Said they would retire or re-brand their products.

The Mars rice brand name in 1940 was “Uncle Ben,” a Probably Fantasy Black rice is considered a farmer Famous for its high quality crops. It featured the face of Frank Brown, the head waiter at a unique Chicago restaurant, who asked for a portrait of Uncle Ben, According to the archived page From Uncle Ben’s website. The company said it did not know if there was indeed Uncle Ben.

“For some people, it was clearly more than a service, and it’s not the brand we want to represent,” Fiona de CN Sun, global president of Mars Food, told CNN Business.

He said he decided to reintroduce the products after hearing from customers and employees requesting change on Tuesday.

“There is no place in this world for a place that points to social injustice.”

The privately held food and pet products company will partner with the National Urban League and donate million 2 million to the scholarship fund for the wishes of black chefs. Company વિ More for community educational programs and food consumption efforts in Greenville, Mississippi. will donate millions of dollars, where its products have been manufactured for four decades.

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