London Many mobile users allow various apps and services to handle your data. At the moment, they are unaware that their personal information is being leaked by the companies. According to a new study, once you allow location tracking, you give very important personal information to companies. This is the first study of its kind to shed light on what private information is missing from location tracking data. Two researchers at the University of Bologna, Italy and the University of London have shown how app companies are violating privacy policies.

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Researchers have developed a mobile application called Tracking Advisor Tracking Advisor. It collects users’ location information. The application retrieves users’ private data through data from locations. It also seeks feedback on the veracity of this information. Users often allow data usage when purchasing an app or service. Users are not aware that sensitive personal information can be leaked to companies. The risk is particularly high for location tracking, Micro Mussolini said.

Through the Mobile App Tracking Advisor, researchers showed how companies can access users’ private sensitive information. Location tracking provides information about where the user lives, what are his habits, what are his hobbies, what are his preferences, what is his nature, what places he visits. The researchers included 69 users in this study. They were monitored for about 2 weeks through the Tracking Advisor app.

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It has been clarified that when users opt for location tracking, their personal sensitive information comes into the hands of the company. Location tracking can provide information about your health, your socio-economic status, your race and religion. There is also a risk that such sensitive user information may be sold to third parties. Therefore, it has been seen once again that app companies encroach on users’ privacy.