How to Activate Target Gift Card: Comprehensive Guide

A Target gift card is a versatile and convenient gift choice, providing recipients access to a wide array of merchandise from this well-established retail chain. However, to make the most out of this card, you need to activate it correctly. This article offers a detailed guide on how to activate your Target gift card.

Understanding Target Gift Cards

Target gift cards are prepaid cards that you can use to purchase items at any Target store or online at They come in various designs and denominations, making them an ideal gift for any occasion. There are also Target Visa, MasterCard, and American Express gift cards that can be used anywhere those cards are accepted.

How to Activate Your Target Gift Card

Unlike some other gift cards, Target gift cards bought in-store usually do not require activation – they’re activated at the cash register at the time of purchase. However, if you’ve received a Target Visa, MasterCard, or American Express gift card, there are a few extra steps to activate it.

  1. Locate Activation Information: After receiving your card, look for an activation sticker on the front, which will typically have a website or phone number to call for activation.
  2. Online Activation: To activate your card online, go to the website provided on the sticker. You will need to enter the card number, expiration date, and CVV code, which is a three-digit number on the back of the card. You may also be required to input a provided activation code.
  3. Phone Activation: Alternatively, you can activate your card over the phone by calling the number provided on the sticker. Again, you’ll need the card number, expiration date, and CVV code. Follow the automated prompts to complete the activation.
  4. Setting a PIN: During the activation process, you will be asked to create a PIN. This is a security measure for when you use the card. Ensure you choose a unique number that you can remember easily but isn’t easily guessable by others.
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Points to Consider When Activating Your Card

  1. Keep Your Card Secure: Make sure you store your gift card safely until you’re ready to use it. If it gets lost or stolen, report it to Target’s customer service immediately.
  2. Record Card Details: Keep a record of the card number and the PIN somewhere safe. This can help you if your card gets lost or stolen.
  3. Check Balance: After activating the card, check the balance to ensure it matches the amount you expect. You can do this by visiting the Target gift card page and entering your card number and PIN.

Using Your Target Gift Card

Once your gift card is activated, you can use it for purchases at any Target store or online:

  1. In-Store Purchases: When checking out at a Target store, present your gift card to the cashier or swipe it at a card reader if one is available.
  2. Online Purchases: At, choose the ‘Gift Card’ option during checkout and enter the card number and PIN.


Target gift cards provide a flexible and convenient gift option. They’re easy to use once activated, and they offer access to a vast range of products available at Target stores and online.

Whether you’ve received a Target gift card or are thinking of giving one, knowing how to activate and use it will help you maximize its benefits. Remember, if you ever encounter issues with activation or use, Target’s customer service is ready to assist.


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