“It is feared that communication on vaccination in France will be inconceivable”

The Tribune. In recent months, vaccination against Kovid-19 has led to many debates and controversies, which have focused on a variety of issues: security, supplies, logistics, personal data … and more sporadically, due to population On information. Transparency process pressing.

After the elections, various readings were spawned: on the French evil and the indecent mistrust of our fellow citizens, on the irresistible increase in reluctance these studies showed when we examined them adequately. : Foreshadowing support from seniors, low intensity of responses … Recently, the need for discussion could have been focused on and instead of launching a “major” communication campaign to promote vaccination in a stronger way At a sudden urgency, we then heard, scolding those who get away from it.

Behind this hawk, it is feared that communication over vaccination in France remains unimaginable, leading to unrelated action, which has been implemented under double pressure of media agendas and a hypothetical opinion. But an order of actions does not constitute a strategy or a tool, and some simple principles will shed light on this major public health issue, which is anti-covid vaccination, as it is qualified.

Over decentralization inappropriate

First, the need for clear governance. a Comparative study done by researchers at the University of British Columbia (UBC) Shows the critical importance of being on crisis communication strategies adopted in nine countries from the beginning A unified command center (” A specific epidemic communication unit ») To keep communication at the center of health policy and make it possible to deal with the following crises along with this crisis.

The denuclearization of the French institutional landscape, however, calls for more than anywhere else, for strongly established levels of integrated management and delegation, for which each actor knows what to do when he or she has to. Failing, with its share of disorganized initiatives, and its result, due to an unqualified over-centralization, is the most trivial decision to return to the state’s highest level. In both cases, communication, far from being considered as a strategic component, is reduced to a supporting function that is unable to understand and deploy a coherent strategy over time.

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