Lincoln Project Announcement: Donald Trump has just broken the most basic political rule

Lincoln Project Announcement: Donald Trump has just broken the most basic political rule

In a nutshell: the lion is a lion. It does what it wants and what it has to do. Worrying about what his prey thinks of him is useless. Their opinions have no consequence. Thinking about it at all is a waste of lion’s time.

The “Game of Thrones” patriarch did not speak of American politics, but here too his lesson is true. We express it with the phrase “Never punch down”, in the sense that it has no value in a high-profile politician chasing a lesser-known opponent. All he does is elevate the opponent, which is what he wants anyway!

Which brings me to the curious case of Donald Trump and the Lincoln Project.

You know the first one. He is the president of the United States.

The latter probably don’t. The Lincoln Project was formed late last year by some of the most important “Never Trumpers” in the country: George Conway, husband of Trump’s senior adviser Kellyanne Conway, and Republican advisors John Weaver, Steve Schmidt and Rick Wilson.

“Over the next 11 months, our efforts will be devoted to the defeat of President Trump and Trumpism at the polls and the election of those patriots who will keep the line,” they wrote in a New York Times op-ed announcing the formation of the group.
The Lincoln Project released an announcement on Monday entitled “Mourning in America“- recite the famous “Morning in America” ​​ad by President Ronald Reagan in 1984.

“Under the leadership of Donald Trump our country is getting weaker and poorer and poorer,” says the narrator of the announcement. “If we have another four years like this, will there also be an America?”

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His message is dark, presumptuous and harsh. And it’s very likely that almost no one would have even seen that message if it wasn’t for Donald Trump.

(Asked for more information, the Lincoln Project did not provide specific details on how much it spent on advertising. But the group only had $ 2.5 million in the bank in late March, so they’re probably not spending huge sums.)
Immediately after midnight Monday – 12:46 ET Tuesday morning, to be precise – Trump chose Twitter to defame the ad and the group. Here is the full text, which required four tweets from Trump:

“A group of RINO republicans who failed seriously 12 years ago, then again 8 years ago, and then was BADLY beaten by me, a first political timer, 4 years ago, copied (without imagination) the concept of an announcement of Ronald Reagan, “Morning in America”, doing everything he can to compensate for all their many failures as well. You see, these types of losers don’t care about 252 new federal judges, 2 big Supreme Court judges, a rebuilt army, a second protected amendment, EVER’s biggest tax and regulation cuts and more. I haven’t used any of them because they don’t know how to win, and their so-called Lincoln Project is a shame for Honest Abe. I don’t know what Kellyanne did for his loser loser of a husband, Moonface, but it must have been really bad John Weaver lost a lot for Kasich (for me). The crazy Rick Wilson lost for Evan ‘McMuffin’ McMullin (for me). Steve Schmidt & Reed Galvin she lost to John McCain, Romney’s campaign manager (?) She lost a lot to “O” and Jennifer Horn was expelled from the New Hamps to take over the Republican party. They are all LOST, but Abe Lincoln, Republican, is all smiles! “

So yes But he wasn’t done! Before leaving for Arizona on Tuesday morning, Trump again addressed the announcement and the group, saying (in part):

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“I saw a Project, the thing called Lincoln Project, and I would like them to change their name to” Losers Project. “Because if you take a look – it’s (Steve) Schmidt, it’s George Conway – the boy, Kellyanne must have made him a large number, but it’s George Conway and a few other people, (John) Weaver, each of them, either I defeated or they lost alone. But it’s a bunch of big losers. They are Republican losers … So they shouldn’t call it the Lincoln Project. , it’s not fair for Abraham Lincoln, a great president. he should call it the Losers Project. “

Do you think Trump is bothering the sheep? Uh, yes.

I can only imagine the people of Lincoln Fiving when they read Trump’s tweets. And dance a mask when he talked about it – and their publicity – before getting on Marine One.

This is their ideal scenario. They literally don’t have the money to buy this type of advertising for their ad. Now a lot of people who read Trump’s tweets or see him hammering the Lincoln Project outside the White House on Tuesday will go up to their computers and search for “Lincoln Project”. And look at the announcement “Mourning in America”.

It’s a gigantic victory for what it is, in truth, a small group of eminent talking heads who were – and Trump is right about this – completely crushed by him and his allies during the 2016 campaign.

Trump’s inability to ignore the renegade rumors within his party is a violation of the campaign’s basic rules. The more he talks about the Lincoln Project – no matter how negatively – the better it is for the profile of the group and the ability to raise funds to oppose its reelection.

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Trump’s best strategy for dissenting voices within his party would be to ignore them and remain silent. But it’s not really a skill he possesses.


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