TF1 and France 2 remain in first and second place respectively on the 2021 TV viewership platform, driven by strong growth in a year, such as CNews, whose viewership has jumped without alienating its rival BFMTV.
Sport, fantasy and information: this cocktail was successful in TF1 and France 2, placing first and second respectively on the podium of 2021 TV viewers, driven by strong growth in a year, such as CNews, whose viewership differentiated its rival BFMTV. Jumped without doing it.
According to data published on Monday by Médiamétrie, TF1’s audience share (pda), all categories of audiences inclusive, increased by 0.5 points to 19.7%, approaching the 20% mark, a level below which The first channel fell in 2019.
The First Channel recorded 70 of the 100 best viewers in 2021, especially the strongest of them: the eighth final of the France-Switzerland football Euro on 28 June, which gathered 16.4 million viewers. Also to TF1’s credit, the audience card of the French series “HPI”, which attracted 12.4 million viewers, received the best audience in French fiction of 2021, but also since 2005.
95 of the Top 100 Newscast Audiences Produced by TF1
In terms of daily information, Front Page won the day by receiving 95 out of the top 100 television news viewers in the past year. “These remarkable performances reflect our desire to be at the heart of the daily life of the French with an event offering, popular and in demand, and the fruits of our editorial and digital transformation in response to the evolution of use”, welcomes Gilles Pellison Did. , TF1 Group CEO quoted in a press release.
France is not left in 2 with a jump of 0.6 points to 14.7%, marking the highest level of spectators since 2012, drawn by the same cocktail of sport, imagination and information.
The second channel thus achieved its best viewership of the year in the first half of the evening with the France–Scotland match of the Six Nations tournament, which gathered over 7.6 million viewers on 26 March. The broadcast of the Tokyo Olympics during the summer contributed to the general performance of the channel, which takes pride in the success of series such as “Capitaine Marleau”, “Astrid et Raphael” or more recently, “Around the world”. Days in 80″.
Cnews s’installe
Apart from the news, France 2’s investigative magazines are doing well. The issue of “Cash Investigation”, dedicated to Dominic Strauss-Kahn, has attracted 2.4 million viewers, and the special envoy “Nicholas Hulot: Des Femmes Allegations”. , aired in late November, achieved a record since 2017 with a peak viewership of 3.9 million viewers.
Lower to the group level, France Television and its five channels (France 2, France 3, France 4, France 5 and Franinfo) had an audience of 28.9% compared to 27.2% for the TF1 group and its five channels (TF1, TMC, Shares recorded. TFX, TF1 Series Movies and LCI). On the third stage of the podium, France 3 posted the same 9.4% audience share as the previous year, just ahead of the M6, which grew by 0.1 points in a year to 9.1%. France 5 posted a 3.3% audience share, down 0.2 points, followed by TMC (3% audience, steady over a year) and Arte, which was up 2.9% in one year.
Canal+, down 0.1 points, is on par with another channel in its CStar group at 1.1%. Canal+ Group’s news channel, Seenews is upping the game by a 0.6 points tally with a 2% audience share. As a reminder, in 2019, it recorded an audience share of 0.8%.
BFMTV however continues to be the leading news channel with a viewership share of 2.9% as of last year. LCI viewership fell 0.1 points at 1.1%, and FrancisInfo held steady at 0.7% over a year.
Total television viewing time in 2021, which takes into account viewing on all screens (telephones, computers, etc.), both at home and away, has returned to its pre-health crisis and confinement levels, averaging 3h41 per day Compared to 3h58 in 2020.
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