Puma has released a limited version of the Future 6.1 boot designed by BLR. As part of a collaboration with the brand that combines the best football performance and fashion.
The Puma X BALR. The collection, which also includes Future Rider lifestyle shoes, pants, shorts, hoodies, jerseys and portable bags, has been launched with the next pay generation of superstar players: James Madison, Alan Saint-Maximine and Rainier Jesus.
Puma seeks to push the boundaries of football beyond leaches and BLRs. The collection bridges the intersection of football, fashion and lifestyle.
BALR. Inspired by the lifestyle of professional football players, known for premium fashion, travel products and accessories.
Items in Puma x BALR. Inspired by footballs and footballs based on BALR’s branding, the collection has a subtle hexagonal style.
“I am excited and proud that we are able to launch another great collection after last year’s hugely successful collaboration,” said BLR CEO Jules Menders.
“With this year’s collaboration we’ve really taken the collection to the next level. Partnership between PUMA and BALR. Really shows how two brands with shared vision can achieve greatness. “
David Brumand, head of product line management teamSport at PUMA, added, “BLR. Originally a certified brand in football and culture.
“This year we added more assets to the collection, creating a unique lifestyle capsule. PUMA and BALR. Follow the same path as we follow the boundaries of the football follow-up. “
PUMA X BALR. The collection is available at PUMA.com, PUMA stores from November 5 and selects retailers around the world.
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