The retailer said in a statement on its website that it has decided to “re-create” Black Friday this year to reduce stress for customers who usually run to stores in the draw to remove the best deals. Seeing the epidemic, the company indicated that maintaining safety is also a factor in its decision.
While the deals will be available in both its stores and online, mobile app users will get some special early get access to some discounts in November.
The move comes at a time when retailers are reconsidering their plans for the holiday shopping season as coronavirus cases increase and stores become crowded.
Solving Black Friday
Even before the epidemic broke out, industry observers said Black Friday was losing its relevance to shoppers in recent years.
One reason is that retailers started spreading their deals in several days instead of just one day. And consumers are increasingly turning to the internet to find deals deeper deals than storage deals, forcing more holiday shoppers to shift online.
Neil Saunders, retail analyst and managing director at GlobalData Retail, said Black Friday has definitely made more transitions in the digital relationship over the past five years. “The focal point is no longer a one-day event. It’s an event that has spread over several days.”
Saunders expects Black Friday to be even lower this year, especially if Covid-19 sees a second wave in autumn and winter.
“As a single day, yes, less relevant than this year already.”
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