Tennis and Sports Marketing: ‘Back to the Future’

Tennis and Sports Marketing: 'Back to the Future'

The period dominates, at least in the media, for star (and Divine, as well as David Foster Wallace) Roger Federer. But is he really the greatest of all time? According to the number on the field, it will not look like this. But, in general, what would happen without Borg Mackinaro? Agassi without Samaras? Federer without Djokovic, Murray and Nadal? Tennis without nike?

If it is true that the Swiss champion is still on par with Rafa Nadal, then the Grand Slam tournament (20 Australian Open, 1 Roland Garros, 8 Wimbledon and 5 US Open The Swiss, 1 Australian Open, 20 wins record) 13 Roland Garros, 2 Wimbledon and 4 US Open Spanish), this record also falls soon, probably already this year (Noel 18: 9 Australian Open, 1 Roland Garros, 5 Wimbledon and 3 US Open). King Roger will continue to have two other important records: consecutive weeks at No. 1 in the same ATP rankings (from February 2, 2004 to August 17, 2008), and, above all, a Wimbledon win at 8). Sufficient for many of his fans (Federer, despite losing three of the three finals to Djokowicz in this tournament) continued to celebrate him as the greatest tennis player as well as a celebration dating back to 1877.All England Lawn Tennis & Crochet Club It is always the oldest and most prestigious event of this game.
However, this fact is certainly not negligible No other tennis player has ever had more media influence than a Swiss champion With the undeniable result that tennis today competes and wins, it is considered inaccessible to the popularity and earnings of its opponents at once in every part of the world, along with other sports.

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However, a cold and unbiased analysis of the numbers tells us how, in the figures, the Basel champion has lagged behind, both in terms of the ‘weight’ of the tournament and direct compared to the result, two of the two big names that make up Fantastic quartet with him. Sports rivalries have characterized the scene for the past two decades.

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Djokovic, Federer and Nadal have won all Grand Slam tournaments at least once (Career Grand Slam) Belongs to. Sir Andy Murray – the first tennis player to win gold in two consecutive Olympics (London 2012 and Rio 2016) – brought back the Wimbledon title in the United Kingdom in 2013, the last success of veteran Fred Perry after seventy-seven years (8) ’34 and ‘ Titles of slams between 36). Overall, the Scottish tennis player – severely affected his career before a hip injury – won 3 Grand Slam tournaments: 2 Wimbledon and 1 US Open. All four ‘lead’ their national teams to victory in the Davis Cup; Djokovis also brought his beloved Serbia to win the first edition of the ATP Cup (2019). However, only the latter managed to win, two or more times, all nine tournaments of the Master 1000 circuit (5 Indian Wells, 6 Miami, 2 Monte Carlo, 3 Madrid, 5 Rome, 4 Toronto, 2 Cincinnati, 4 Shanghai and 5 Paris-Bercy). Nadal has never been in the ATP Finals: Murray 1 time, Jokovics 5, Federer 6.


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