Jay Park speaks of global ambition, ‘H1GHR’ compilation album

Jay Park

H1GHR has been selected as the cover artist of music artists Of Billboard Korea Magazine 5 digits. Since launching in 2017, Jay has been focusing on expanding Park’s H1GHR music label and its talent roster, as well as appearing on hip-hop-related TV shows. Dingo freestyle And Show me the money While constantly releasing new albums.

With their first compilation album H1GHR: Red tape, H1 GHR Music is embarking on a journey to become a major hip-hop label in the country.

It all starts with the grand introduction of the album published by Golden’s powerful singer.

In-house makers Vuegui and Grovy Room have teamed up with guest maker Bywyk Yald to fully embrace the popular hip-hop genres these days, including traps, electronic music and drills. “Melanin Handsome” and “Check My Bio” feature a BK drill type beat, best represented by Pop Pop Smoke on the American newspaper, and these two tracks focus on musical interpretations of the Seek-K and PH-1 genres. Is.

“Closed Case” is a track that reminds you of West Coast hip-hop rappers, while “Purge” is a delightful arrangement of extreme sounds that make you want to go wild in the pits of Mosh.

And, of course, the compilation collects rappers of all labels in a single album. Woody Gochild’s sleek and clear applause and strong cadence can be enjoyed in “DDDD Freestyle”, and AAAON’s stunning tongue twister rap is presented in “World Worships”. While the rest of the roster shows rap musical instruments in their “How We Rock” and “Telefono Remix”, new artists like Big Naughty and Trade L feel their presence.

Following the release of High: red tape, The label is set to place another compilation album, Higher: Blue tape On September 16, which displays a completely different style from the first.

The mastermind behind the project is Jay Park, a leading icon of the Korean hip-hop scene. She shares a story about her first label-wide compilation album.

BB: What inspired you to do a compilation album for H1GHR music?
Jay Park: I kept asking myself, ‘How can we raise our game as a hip-hop label?’ I thought of various ways in which artists could display the identity of our musical instruments while providing opportunities for artists to truly advance in their careers. Putting all our works together, I thought it would help give new artists more recognition. Overall, it was just something we needed to develop as a label.

I can imagine a great level of synergy as a team.
Quite. Take Trade L for example. It is our new addition to the roster and was not very popular until the release of our first compilation music video “How We Rock”, which immediately garnered over a million views. Usually a 17-year-old rookie rapper doesn’t have a chance to come. Nowadays, there are a lot of wrappers and limited outlets for performance. So artists tend to put in more productions and music videos, which can be pretty overwhelming in people’s eyes. Despite all this, our album got a very nice response and I am grateful for it. It will be a meaningful and inspiring experience for the team.

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Two separate albums H1 GHR: Red Tape (‘Red’) And H1GHR: Blue Tape (‘Blue’) Has been published. How are they different?
I’ve asked artists to send in their work and I’ve got a ton of it. There were so many with different genres that we couldn’t put them all into one album. So we finished them with Sassy and for somewhat heavy songs Red And light, for easy listeners Blue. We thought a lot about naming each album. Red Kind of anger is a bull symbol. We wanted to give passionate messages instead of “who is this is” and “try to identify us” through the track called album. Red. With Blue, Which represents the sky and the sea, we have compiled more comfortable and pampering songs with unified songs and R&B sounds.

No pre-release songs before the official drop H1GHR: Red tape Sept. Getting some great feedback on the 2nd.
because Red Very strong, I don’t think it will be well received by the people. But to my surprise, “Arrival” and “How to Rock” reached over a million views with very positive feedback. I’ve always believed in saying “your efforts don’t always come to mind” and this album has really proven that. I am thankful that people are starting to accept our sincerity and passion. To be honest, it’s not easy to put together such a successful work with so many artists involved.

What was it like working with such a large group of artists? Any challenges?
Having the most experience, it made sense for me to just oversee the overall project when PH-1 took over the musical production. He has talent and a lot of ideas, and more importantly he shows consistency in his work. We ended up using many verses he wrote. Sick-K writes a lot of songs fast without compromising quality.

While we were working with the idea of ​​integration, I asked all the artists to send their work and sent the same most, which contributed to make things faster. HON owns its share, knowing exactly what it is good at and what needs to be improved. He did an exceptional job with the verse and showed excellent interpretation of the song. Big Naughty and Trade L, our youngest artists, definitely have that up and go trend. With a little guidance, they managed to keep the rest. When Grovy Room and Vogue put on some H1 GHR-style beats, Sick-K, PH-1, Golden and I each added hooks. They have completely different styles when it comes to making beats, which is really great because we don’t end up getting the same sounds. Woody Gochild can also pull off some unique sounds with a little direction and assistance. His rap looks especially good in the video.

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Finally, Golden can take any song to the next level with its hook and background vocals. He has the unique gift of making every note and every word so special. It is very impressive. I am sure that through all these projects they have all learned that experience has not beaten anything. It doesn’t matter how talented you are. Lessons learned over the years and goals achieved will never be noticed. The project was harder than I expected, but it turned out better than I thought.

With each artist being so distinctive with their own style, I believe a little struggle was inevitable.
I’m sure there were some things they didn’t agree with, but they managed to follow through with faith, which I really appreciate. I was all ears when they shared their thoughts, but I also tried to be honest with them. I was still nice about it because they are like my family, but when they face the real world there, they have to give very objective, decisive responses. I felt that more constructive criticism would benefit his career in the long run. And that’s why it’s important to have the right people around you. They respect you and trust you, but at the same time they can tell you directly. We have this mutual trust that made the whole process so much easier.

Is there an artist who surprised you?
I have known Sick-K and PH-1 for so long that there is nothing to be surprised about them. But with the rest of the team, it was a different story. Little did I know that Golden would create such harmony with the group and write such great tunes and songs. Dong Hyun was just sick. The dude is pretty good for an 18 year old. It’s especially good with more melodic music. In “Arrival”, part of Trade L was just before me and he just nailed it, which I credit him for because it’s definitely not easy to do. With Woody Gochild, I was honestly a little disappointed with what happened on the show Me Me Money, but after seeing so many positive comments on the “Arrival” video, I was very proud.

What do people want to see through this compilation album?
H1 GHR music artists. They are all great people with some great work in my view. Also, they have a lot of potential to be good but I hate that I am the only one who is aware of that potential. I don’t know how much I can help, but I want this project to help them gain more recognition. People will also be happy to announce that we are proudly creating music as A1 HGHR music artists, not AOMG’s affiliate label; We never join AOMG.

To be honest, I never expected these people to pull this off so nicely. Initially, when we were recording together I had doubts about Trade L, but it turned out to be wonderful and did a great job. He has got good rhythm and tone, and he also writes very nice songs and also presents excellent live performances. I can’t believe he’s only 17. But it needs to be more natural than the camera. This is the only time it looks like a scam. [laughs]

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You know your whole career is like being a K-pop idol, B-Boeing, starting your own label and doing a TV show as if there is no limit to what you can do, and it looks like some kind of father figure. Working hard to support his family. Do you drive to force yourself?
Initially, it was just about having fun. I like to challenge myself and want to see if I have what it takes to do well when I try different things. That’s why I collaborated so much with other artists. I also do it for money because I have the support of the people. I know I have to be in a certain position to be able to help them with fame and influence and I am working hard to maintain that position. Now that I’ve done a pretty good job, I intend to focus on what I have to do.

And what will it be?
If I could do something that would open a door for another artist, I would do it. I’m trying to be where I am – where I can have a positive influence on others. I enjoy working with someone in Synergy. I don’t have much vision anymore when it comes to my music career, because everything I’ve achieved so far is high enough for me. It is wrong to want anything more than that.

How do you see the future of H1GHR music? You seem to be very interested in doing a world tour and going global.
The idea of ​​a global market has always been on my mind. We recently released their album with a few foreign artists such as Soof Soof and signed with 28 Ave, who has done a little work with Lil Mosi. We are in the US. We also plan to promote the compilation album. I have learned to believe that you should be careful not to depend on others and expect you to make compromises for yourself. Instead, you should try and find your own answers.

This has always been my motto. Opportunities lead to more opportunities. We made the compilation album for ourselves and now our interview is being conducted here Billboard Korea And creating another opportunity for us to promote the album. Instead of settling down where I am, I try to go and get better. Whether it’s concerts, tours, fashion, video content, music charts or not, I’m always looking for ways to get good results.

This article originally appeared on Billboard Korea.

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