Szelfizz with a bottle of Tokaj also aims to promote Tokaj-Hegyalja itself and Tokaj wines. The challenge was created by creators in ten different locations with ten different types of wine. The cellar row in Zilina was the campaign’s first location.
By the way, the creative team also recorded the locations on a personal map,
You can also track the location here. Following the cellar row in Xosolomka are places such as Tangerszem on Magyar Hill, which is officially Hungary’s most beautiful natural wonder, Rákóczi Castle, the cellar row on Gomobos Hill, but also the statue of Aldo Christ and the chapel of St. . Teresa. These are popular places for most of the visitors.
The sole purpose of the challenge is to encourage everyone to visit Tokaj-Hegyalja, and those who visit will surely taste the Tokaji sung in the national anthem. It is no coincidence that young people took part in launching the challenge, as the average age in TikTok is 25, and this was also an important aspect for Tokaj-Hegyalja to reach out to young people. Or be touched by our national treasure, which in 1737 was the world’s first closed wine region, far ahead of what is now prosperous wine regions. It was added to the World Heritage List in 2002 by the UNESCO World Heritage Committee as a cultural landscape of the Tokaj-Hegyalja Historic Wine Region.
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